DJ Tips: Start an eMail List

March 12th, 2008

Keep track of your fans! You should be constantly adding people to a professional mailing list at all times. A good DJ mailing list is incredibly important. You can easily send out a quick update on any parties you are playing at, new mix tapes you’ve released for download, etc. A good mailing list will also get you a ton of pull with promoters and club managers. When you’re talking to them about your booking fee, make sure to mention how big your mailing list is! Remember, promoters and club managers, no matter what they tell you, are in it for the money. You have to show them that you can help them make money if you are playing their event. A great way to do that is to have a huge mailing list of friends and fans that will come down to your events.

A great DJ tip I’ve used for many years, is to send out info on parties that you “recommend” once a week to your mailing list. Even if you aren’t playing those events. And make sure the clubs or promoters who are throwing the events you “recommend” are on your mailing list, so they see you are helping them advertise their parties. After a few weeks or months of doing this, get ready to get a few calls from these promoters or clubs about a possible gig or even your own residency. In a perfect world, it would be all about the music. But unfortunately it’s not. It’s about the money. Show these guys you can make them money, and you’ll be landing many more gigs on a regular basis.

I’ve used a ton of different mailing list services over the years, and my favorite one is definitely Get Response. They are much cheaper than most services, but have all the same features like tracking clicks, message opens, etc. They will keep your messages organized, and it’s super easy to use. You can even put a List Sign-Up Box on your MySpace page to make it easy for people to subscribe.

If you are serious about a successful DJ career, and don’t currently have an email list, get one today.